Since the early 1980s, the benefits of globalization have been acknowledged by researchers in academia and by

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Since the early 1980s, the benefits of globalization have been acknowledged by researchers in academia and by business practitioners. However, practitioners have continually indicated the constraints on human management resources in actually implementing global strategies-to implement a global strategy, you need globally thinking managers. In your opinion, are business schools making progress in developing more global managers? Are corporations doing a good job of training their managers to think globally? What are the deficiencies? What are some of the steps that you would recommend to business schools as well as corporations in order to promote the development of executives who think globally?
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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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