Question: SodaKing prepared the budget for 2013 assuming a 10 market

SodaKing prepared the budget for 2013 assuming a 10% market share based on total sales in the western region of Canada. The total soft-drinks market was estimated to reach sales of 25 million cases in the region. However, actual total sales volume in the western region was 24 million cases.
REQUIRED
Calculate the market-share and market-size variances for SodaKing in 2013. (Calculate all variances in terms of contribution margin.) Comment on the results.

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  • CreatedJuly 31, 2015
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