Some activists object to Axe s male focused marketing they claim that
Some activists object to Axe’s male-focused marketing; they claim that its commercials demean women. On the other hand, Dove’s campaign has been applauded because it promotes a healthy body image for girls. Guess what? Unilever owns both Axe and Dove. Is it hypocritical for a big company to sponsor positive messages about women in one of its divisions while its ends a different message in another?
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