Question

Some advocates of the balanced scorecard have argued that managing a company with just financial performance measures is like driving a car and just looking in the rearview mirror. That’s why they recommend customer, internal processes, and learning and growth measures that, they believe, focus attention on what a company is doing today to create future value.

Required
Explain the analogy between financial measures and driving using just the rearview mirror.



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  • CreatedSeptember 23, 2013
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