Some argue that both ROI and RI motivate managers to focus on short-term performance, since both the

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Some argue that both ROI and RI motivate managers to focus on short-term performance, since both the measures are calculated using operating performance (i.e., operating income). Yet, ROI is widely used as a performance measure. Provide a brief discussion.

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Managerial accounting

ISBN: 978-0471467854

1st edition

Authors: ramji balakrishnan, k. s i varamakrishnan, Geoffrey b. sprin

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