Some economists believe that the impact of advertising on sales follows an S-shaped curve, while others argue

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Some economists believe that the impact of advertising on sales follows an S-shaped curve, while others argue for a concave-downward curve. Discuss the differences in these perspectives. Is it possible for both to be correct?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:41 AM

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Some economists believe that the impact of advertising on sales follows an S-shaped curve, while others argue

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As can be seen in the text these two response curves examine the effect of advertising on sales from a very different perspective Perhaps the major po...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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