Some national advertisers have found that they can have more impact with their advertising by running a large number of ads for a period and then running no ads at all for a period. Why might such a fighting schedule be more effective than a continuous schedule?
Answer to relevant QuestionsWhat environmental forces (uncontrollable variables) must the college in question 4 consider in designing its marketing program?Which medium has the lowest cost perthousand?“So what we did, in essence, is we said advertising should be useful to a consumer just as much as the organic search results, and we don’t want people just to buy advertising and be able to show an ad if it’s ...Looking back with perfect hindsight, what should the brand manager for Nestlé’s Kit Kat have done when the Greenpeace e-mails first appeared?Like the traditional marketplace, market space offers marketers opportunities to create greater time, place, form, and possession utility. How do you think Internet-enabled technology rates in terms of creating these values? ...
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