Some people would say that Oliver Munday, Hard Rocks vice president for caf development, has the best
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1. From Munday’s Standard Market Report checklist, select any other four categories, such as population (A1), hotels (B2), or restaurants/nightclubs (D0, and provide three subcategories that should be evaluated. (See item C1 (airport) for a guide).
2. Which is the highest rated of the four European cities under consideration, using the table above?
3. Why does Hard Rock put such series effort into its location analysis?
4. Under what conditions do you think Hard Rock prefers to franchise a café?
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