Question: Southwest Airlines prides itself on allowing passengers to check bags

Southwest Airlines prides itself on allowing passengers to check bags for free. Given that virtually all of Southwest’s competitors have started charging these extra fees, do you think they will continue to hold out before it too has to charge extra fees? Why should they? How does the pricing strategy that Southwest Airlines employ differ from its competitors and what competitive advantage does Southwest enjoy by not charging extra fees?



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  • CreatedAugust 22, 2015
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