Southwest Airlines prides itself on allowing passengers to check bags for free. Given that virtually all of Southwest’s competitors have started charging these extra fees, do you think they will continue to hold out before it too has to charge extra fees? Why should they? How does the pricing strategy that Southwest Airlines employ differ from its competitors and what competitive advantage does Southwest enjoy by not charging extra fees?
Answer to relevant QuestionsWhat kind of unbundled pricing strategies or fees would you recommend for other service industries like hotels, restaurants, or cruise lines given the relative success of such fees in the air travel industry? The chapter discusses the importance of being “nimble” in all aspects of a firm’s operation – that is, to be in a position to be maximally flexible, adaptable, and speedy in response to change. a. Identify two ...1. How does the Internet threaten the traditional “bricks and clicks” retail format? 2. Which type of retail outlet do you believe will have the most growth in the future? Doritos used a guerrilla marketing campaign in which product images were projected on the sides of buildings while inviting viewers to text message their flavor preference. How do such tactics fit within an overall ...Identify three important personal characteristics that a key account sales person for a global manufacturer of networking hardware would need to be successful. The company sells multi-million dollar product solutions to ...
Post your question