Southwest has mastered the low-price model and has the financial results to prove it. Why dont the

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Southwest has mastered the low-price model and has the financial results to prove it. Why don’t the other airlines copy Southwest’s model?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 12:13 AM

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Southwest has mastered the low-price model and has the financial results to prove it. Why dont the

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Southwests business model is based on streamlining its operations and is an i...View the full answer

Marketing management

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