Speculate on what a matrix like the one shown in Table 13-2 would look like for the following:
a. Tablet computer
b. Eyewear
c. Ice cream
d. Shoes
e. Motor scooter
f. Coffee
Table 13-2

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Potential Users of Suntan Lotion General Suntan Lotion Young Children Adult Adult Situation Use Situation Teenagers Women Men Benefits Beach/boat Prevent Prevent sunburn Prevent sunburn/ Prevent sunburn Container floats while tanning activities sunburn/skin skin change/ damage dry skin Home/pools sunbathing Prevent Tanning without Tanning without skin damage or dry skin Tanning without Lotion won't stain clothes sunburn/skin sunburn sunburn/skin or furniture damage damage Tanning booth Designed for sunlamps Tanning Tanning with moisturizer Tanning Snow skiing Prevent sunburn Prevent sunbum/ Prevent sunburn Antifreeze skin damage/ dry skin formula Person benefits Protection Tanning Protection and Protection and tanning with soft skin tanning