Spend some time looking at Red Bull’s Web site (the U.S. site). Comment on each element of Red Bull’s marketing mix (product, price, promotion, and place). If you need additional information, conduct Internet or library research to obtain it. On a scale of 1 to 10 (10 is high), what rating would you use to assess the strength of Red Bull’s overall marketing plan? What evidence would you provide to support your rating?
Answer to relevant QuestionsShannon has developed a new type of space heater that is quieter and safer than previous generations of space heaters and is particularly geared to people who live in small spaces, such as apartments or dorm rooms. Shannon ...In a short paragraph, describe ModCloth’s brand. What are the strengths and weaknesses of the brand. What is meant by creating “buzz” for a company? Provide an example of a firm that has created effective buzz for its product or service. For an inventor or entrepreneur, what are the upsides to working with a company such as General Mills or Stanley Black & Decker? What, if any, are the downsides? What is meant by the phrase copyright infringement? Would you characterize copyright infringement as a minor or as a major problem in the United States and in other countries? Explain.
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