Question

Starbucks presented the following in its 2010 annual report:


No customer accounts for 10% or more of revenues. Revenues are shown based on the geo-graphic location of our customers. Revenues from countries other than the US consist primarily of revenues from Canada and the UK, which together account for approximately 64% of net revenues from other countries for fiscal 2010.

Required
a. Comment on the vertical common- size presentation for “ Beverage, Food, Whole bean and soluble coffees and Other.”
b. 1. Prepare a horizontal common- size analysis of revenue with September 28, 2008 as the base for “ Beverage, Food, Whole Bean and Soluble Coffees, and Other”
2. Comment on b(1).
c. For net revenues from external customers:
1. Prepare a vertical common- size analysis for United States and other countries. Use total as the base.
2. Comment on c(1).
3. Prepare a horizontal common- size analysis, with September 28, 2008 as the base, for United States and other countries.
4. Comment on c( 3).
d. 1. Prepare a vertical common- size analysis for long- lived assets. Use total as the base. 2. Comment on d(1).
3. Prepare a horizontal common- size analysis, with September 28, 2008 as the base, for long- lived assets.
4. Comment ond(3).


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  • CreatedMay 28, 2014
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