Question: Strategic alliances represent an important value chain arrangement In many

Strategic alliances represent an important value chain arrangement. In many organizations, suppliers are beginning to provide more and more input into customer activities.
a. In the United States, would a strategic alliance ever be considered illegal? Explain.
b. What do you perceive are the primary reasons for pursuing a strategic alliance?
c. With whom might the manager of a catalog company selling flowers and plants want to establish strategic alliances? What issues might the manager want to consider prior to engaging in the alliance?


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  • CreatedJune 03, 2014
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