Strategic Business Insights investigates U.S. consumers by asking questions about their attitudes and values. It has a
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The VALS classification has 8 groups Innovators Thinkers Believers Achieve...View the full answer
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Related Book For 
Business Research Methods
ISBN: 978-1111826925
9th edition
Authors: William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin
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