Strengths, weaknesses, opportunities, and threats: Which is the most important? Why? How might your response change if

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Strengths, weaknesses, opportunities, and threats: Which is the most important? Why? How might your response change if you were the CEO of a corporation? What if you were a customer of the firm? An employee? A supplier?
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Marketing Strategy

ISBN: 978-1285073040

6th edition

Authors: O. C. Ferrell, Michael Hartline

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