Stuart Frankel, a Subway franchisee, came up with the idea for Subway's $5 footlong to combat slow

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Stuart Frankel, a Subway franchisee, came up with the idea for Subway's "$5 footlong" to combat slow weekend sales at his restaurants. It was such a hit that Subway introduced the idea to all of its 33,000 outlets. And in 1 year it generated $3.8 billion in sales. One marketing consultant asks, "Is the $5 footlong just a flash in the pan, or is it a function of consumer price points and price elasticity that affect all markets?" What do you think?
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Entrepreneurship and Effective Small Business Management

ISBN: 978-0133506327

11th edition

Authors: Norman M. Scarborough, Jeffrey R. Cornwall

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