You own a local McDonalds and have done some market research in an attempt to better understand

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You own a local McDonald’s and have done some market research in an attempt to better understand your customers. For a random sample of Bloomington residents, the file P2-77.XLS contains the income, gender, and number of days per week the resident goes to McDonald’s. Use this information to determine how gender and income influence the frequency with which Bloomington residents attend McDonald’s.

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Managerial Statistics

ISBN: 9780534389314

1st Edition

Authors: S. Christian Albright, Wayne L. Winston, Christopher Zappe

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