Obtain the annual reports of four companies, two being major, well-known companies, and two being much smaller.

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Obtain the annual reports of four companies, two being major, well-known companies, and two being much smaller. Compare the reports in terms of the public relations material and ‘spin’ that they put on the results. Can the reports be ranked on a scale indicating the extent of ‘spin’? Do some reports contain little or nothing more than the minimum required? Why do some companies provide a lot more information, comment and explanation than is strictly required?

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