Assume that you are in the market for a new car. Since your promotion at work, price is no object. You are considering purchasing a Porsche, but your spouse has suggested the purchase of a Kia.

a. What do you perceive to be Porsche’s strategy relative to value and grade of its automobiles?
b. How might Porsche modify its strategy to compete better against Kia vehicles? Do you think such a change in strategy would be profitable for Porsche? Explain.
c. If Porsche were to change its strategy, develop a balanced scorecard that would provide measurements of the new strategy.