Many companies products have had flaws; some of these companies have been more forthcoming than others in
Question:
Many companies’ products have had flaws; some of these companies have been more forthcoming than others in publicly acknowledging such flaws.
a. Do you think admitting that a product is defective hurts or helps a company’s reputation? Explain the rationale for your answer.
b. Discuss the costs and benefits of halting sales when product flaws are discovered.
c. Use the Internet to find an example of a company that has continued to sell its product in spite of complaints and other negative feedback about quality. What have been the results?
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a Admitting that a product is defective can have both positive and negative effects on a companys reputation Helps Transparency and honesty can build ...View the full answer
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