Digital and Social Media Perspective 8-2 discusses the pros and cons of pretesting advertising creative work and

Question:

Digital and Social Media Perspective 8-2 discusses the pros and cons of pretesting advertising creative work and how it is being impacted by the digital revolution. Discuss the pros and cons of the pretesting of creative work done by agencies and how the shift to digital media is impacting copy testing.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Answer rating: 80% (10 reviews)

Copy or pretesting has long been a research stalwart for marketers and many companies such as FritoLay still pretest TV commercials or videos that will be used online particularly those backed by larg...View the full answer

Answered By

JAPHETH KOGEI

Hi there. I'm here to assist you to score the highest marks on your assignments and homework. My areas of specialisation are: Auditing, Financial Accounting, Macroeconomics, Monetary-economics, Business-administration, Advanced-accounting, Corporate Finance, Professional-accounting-ethics, Corporate governance, Financial-risk-analysis, Financial-budgeting, Corporate-social-responsibility, Statistics, Business management, logic, Critical thinking, So, I look forward to helping you solve your academic problem. I enjoy teaching and tutoring university and high school students. During my free time, I also read books on motivation, leadership, comedy, emotional intelligence, critical thinking, nature, human nature, innovation, persuasion, performance, negotiations, goals, power, time management, wealth, debates, sales, and finance. Additionally, I am a panellist on an FM radio program on Sunday mornings where we discuss current affairs. I travel three times a year either to the USA, Europe and around Africa. As a university student in the USA, I enjoyed interacting with people from different cultures and ethnic groups. Together with friends, we travelled widely in the USA and in Europe (UK, France, Denmark, Germany, Turkey, etc). So, I look forward to tutoring you. I believe that it will be exciting to meet them.

3.00+ 2+ Reviews 10+ Question Solved

Related Book For answer-question

Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

See More Books

Question Posted: Jun 11, 2019 11:38 AM

See More Questions

Digital and Social Media Perspective 8-2 discusses the pros and cons of pretesting advertising creative work and

Question:

Step by Step Answer:

Copy or pretesting has long been a research stalwart for marketers and many companies such as FritoLay still pretest TV commercials or videos that will be used online particularly those backed by larg...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

Students also viewed these Business questions