Discuss some of the advantages of using programmatic media buying. Given that the majority of digital display
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Discuss some of the advantages of using programmatic media buying. Given that the majority of digital display ads are purchased this way, do you think this will be the only method media buyers use in the future?
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Basically programmatic is computerbased advertising buying using a realtime bidding p...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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