Discuss the role of integrated marketing communications in the marketing program for a brand such as Charmin.

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Discuss the role of integrated marketing communications in the marketing program for a brand such as Charmin. Discuss how Procter & Gamble uses various IMC tools to market Charmin and maintain its position as the leading brand of toilet tissue.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 03, 2019 08:52 AM

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Discuss the role of integrated marketing communications in the marketing program for a brand such as Charmin.

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Integrated marketing communications play a very important role in the marketing program for Charmin A variety of IMC tools are used to provide consume...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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