Discuss the role of sales promotion tools such as sampling and coupons in international marketing. What challenges

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Discuss the role of sales promotion tools such as sampling and coupons in international marketing. What challenges might marketers face in using these tools in various countries around the world?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:52 AM

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Discuss the role of sales promotion tools such as sampling and coupons in international marketing. What challenges

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Sales promotion tools such as sampling and coupons generally play the same role in international mar...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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