Discuss the way Nielsen measures the listening audience for radio stations. Do you think the rating methods
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Discuss the way Nielsen measures the listening audience for radio stations. Do you think the rating methods are providing reliable measures of radio audiences?
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The listening audience for radio is measured by Nielsen Audio which covers nearly 300 local radio ma...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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