Explain why it is important to pretest. When should this testing take place? Give examples of what

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Explain why it is important to pretest. When should this testing take place? Give examples of what might make ads or commercials that are pretested more successful.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:50 AM

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Explain why it is important to pretest. When should this testing take place? Give examples of what

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Pretests are those tests that take place before the advertisement or commercial is made available fo...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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