Studies indicate that the combined effects of advertising in various media may lead to more effectiveness than
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Studies indicate that the combined effects of advertising in various media may lead to more effectiveness than just using one medium. Explain why you think this might occur, using some of the examples cited in the chapter.
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Various elements of the IMC program each make their own contributions to the overall impact of the campaign A combination of the program elements is l...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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