The chapter discusses the use of neurosciences to assess viewers evaluation of commercials. What are the pros

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The chapter discusses the use of neurosciences to assess viewers’ evaluation of commercials. What are the pros and cons associated with these methods? When should advertisers use them?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:51 AM

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The chapter discusses the use of neurosciences to assess viewers evaluation of commercials. What are the pros

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Advertising and Promotion An Integrated Marketing Communications Perspective

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