What are some of the different ways companies use shock ads? Do you think they are designed

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What are some of the different ways companies use shock ads? Do you think they are designed to create sales, or to bring attention to specific issues? Do they work? Give examples.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:54 AM

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What are some of the different ways companies use shock ads? Do you think they are designed

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With the increasing clutter in the advertising environment advertisers continue to use sexual appeal...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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