What is meant by advertising substantiation? Should advertisers be required to substantiate their claims before running an
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What is meant by advertising substantiation? Should advertisers be required to substantiate their claims before running an ad or only be required to provide documentation only if their advertising claims are challenged?
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Advertising substantiation is a FTC program requiring advertisers to have supporting documenta...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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