What is meant by the think global, act local approach to global marketing and advertising? Discuss some

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What is meant by the “think global, act local” approach to global marketing and advertising? Discuss some of the ways marketers can adapt their advertising to local markets.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:52 AM

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What is meant by the think global, act local approach to global marketing and advertising? Discuss some

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Proponents of global marketing such as Professor Theodore Levitt argue that the worldwide marketplace has become homogenized and the basic needs wants ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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