What is the difference between direct marketing and direct selling? Describe the various forms of direct selling
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What is the difference between direct marketing and direct selling? Describe the various forms of direct selling and some of the characteristics of the industry that make it unique.
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Direct selling might best be considered as a form or subset of direct marketing Both deal directly w...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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