As we discussed in chapter 6, researchers should always start with secondary research before moving on to primary research, whether quantitative or qualitative. For this activity, approach your travel question from a qualitative perspective. You’ve selected your four travel buddies. Now you want to decide where to go. Rather than asking quantitative questions, take a qualitative approach. Imagine that you are going to host a focus group of your friends. Make a list of some of the questions you might ask them. Explain why these would be good questions for a focus group.