Choose a brand that you use regularly. Now take the Yakob brief (see https://farisyakob.typepad.com/files/a-new-brief-farisyakob. pdf), and think
Question:
Choose a brand that you use regularly. Now take the Yakob brief (see https://farisyakob.typepad.com/files/a-new-brief-farisyakob.
pdf), and think about how you would develop the brief for your brand. Make a list of how you would go about finding the answers to each of the components in the boxes. What do you know already?
What do you need to find out? How could you find this information?
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Related Book For
Advertising Account Planning New Strategies In The Digital Landscape
ISBN: 9781538114063
1st Edition
Authors: Sheri J. Broyles, Beth E. Barnes, Carol J. Pardun
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