Collect online mentions for three major media outlets. Choose from such media as The New York Times
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Collect online mentions for three major media outlets. Choose from such media as The New York Times (www.nytimes.com), The Wall Street Journal (http://online.wsj.com/home-page), FOX News (www.foxnews.com), ABC News (http://abcnews.go.com/), The Washington Post (www.washingtonpost.com), USA Today (www.usatoday.com), MSNBC (www.msnbc.msn .com), The Huffington Post (www.huffingtonpost.com), NPR (www.npr.org), and PBS (www.pbs.org). What is being said about each one? From what you find, develop a brand reputation profile for each.
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Related Book For
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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