Explain how newspaper readership is determined and measured and how readership differs from circulation.
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Explain how newspaper readership is determined and measured and how readership differs from circulation.
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Newspaper readership is determined and measured using several methods including surveys and audience ...View the full answer
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Related Book For
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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