If you worked for TRACE, how would you pretest this campaign prior to using it across the
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If you worked for TRACE, how would you pretest this campaign prior to using it across the country?
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some steps that can be taken to pretest a campaign Define the objectives of the campaign and identif...View the full answer
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Related Book For
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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