In this chapter, you learned about three main emphases for account planners: developing consumer insights, formulating a
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In this chapter, you learned about three main emphases for account planners: developing consumer insights, formulating a strategy, and evaluating the effectiveness of the message. Now think about your interests. Which of these appeal to you? And why? Jot down notes that might be used in a class or group discussion.
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Advertising Account Planning New Strategies In The Digital Landscape
ISBN: 9781538114063
1st Edition
Authors: Sheri J. Broyles, Beth E. Barnes, Carol J. Pardun
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