Look through the ads in this book or in other publications and find an example of an
Question:
Look through the ads in this book or in other publications and find an example of an advertisement that you think is strongly focused on building a strong brand and another ad that you think does not effectively focus on the brand. Compare the two and explain why you evaluated them as you did. Copy both ads and mount them and your analysis in your portfolio.
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An effective brandfocused advertisement aims to create a unique brand identity and emotional connect...View the full answer
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Related Book For 
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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