Register for the free version of Talkwalker. Do a search for the brand you chose in activity 1, and view the time line of engagement. What new insights have you learned about the brand?

Data From Activity 1:

It’s time to get dirty in the data. Pick a brand that you use on a regular basis. Based on what’s available through your school library, use at least three of the secondary resources described in this chapter to help you better understand the brand. What is at least one key insight from each resource you used?