Think about the cognitive dissonance model. Now think about a time when you bought something that, at

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Think about the cognitive dissonance model. Now think about a time when you bought something that, at the time, you didn’t think it was a great deal but you later justified as a good deal. How did you think about that decision then? And how do you think about that decision now?

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Advertising Account Planning New Strategies In The Digital Landscape

ISBN: 9781538114063

1st Edition

Authors: Sheri J. Broyles, Beth E. Barnes, Carol J. Pardun

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