What do the marketing people do at this company? Do they work with an advertising agency? If

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What do the marketing people do at this company? Do they work with an advertising agency? If so, how do they interact? If they don’t work in an advertising agency, do they have an in-house agency?

If so, how is it set up compared to a traditional advertising agency?

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Advertising Account Planning New Strategies In The Digital Landscape

ISBN: 9781538114063

1st Edition

Authors: Sheri J. Broyles, Beth E. Barnes, Carol J. Pardun

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Question Posted: Feb 05, 2024 11:00 PM

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What do the marketing people do at this company? Do they work with an advertising agency? If

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Advertising Account Planning New Strategies In The Digital Landscape

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