What is single-source research, and how do scanner data relate to it?
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What is single-source research, and how do scanner data relate to it?
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Singlesource research refers to a type of research methodology in which data from a single source ar...View the full answer
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Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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