Based on your personal background and using the VALS system, how would you categorize most of the
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Based on your personal background and using the VALS system, how would you categorize most of the adults with whom you and your family associate?
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The VALS framework which stands for value Attitudes and ...View the full answer
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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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