On May 9, 2007, CBS Evening News had a 4.3 point rating. (Ratings measure the number of

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On May 9, 2007, CBS Evening News had a 4.3 point rating. (Ratings measure the number of viewers.) News executives estimated that a 0.1 drop in the ratings for the CBS Evening News corresponds to a $5.5 million drop in revenue.17 Express this information as a derivative. Specify the function, the variables, the units, and the point at which the derivative is evaluated.

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Applied Calculus

ISBN: 9781119275565

6th Edition

Authors: Deborah Hughes Hallett, Patti Frazer Lock, Andrew M. Gleason, Daniel E. Flath, Sheldon P. Gordon, David O. Lomen, David Lovelock, William G. McCallum, Brad G. Osgood, Andrew Pasquale

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On May 9, 2007, CBS Evening News had a 4.3 point rating. (Ratings measure the number of

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Applied Calculus

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