You are a sales manager for a consumer product and want to maximize the number of individuals
Question:
You are a sales manager for a consumer product and want to maximize the number of individuals in your target customer group, so you decide to run a television commercial. For four channels and three time slots (5:00 p.m.–5:59 p.m.;
6:00 p.m.–6:59 p.m.; 7:00 p.m.–7:59 p.m.), you identify the number of households reached (n) and the average number of individuals in your target group reached. The results can be found in the files advertisingcontacts.sav and advertisingcontacts.dta.
(a) Have the requirements for multiple-factor ANOVA been satisfied? If they have not been satisfied, what should be done?
(b) Which significant subgroups arise for the variable television channel?
(c) Do the time slots differ from each other? Explain.
(d) Using the marginal frequencies, explain how the interaction effect comes about.
(e) You have received offers from the television channel ARD for the time slot 7:00 p.m.–7:59 p.m. and from ZDF for the time slot 6:00 p.m.–6:59 p.m. ZDF’s
offer is somewhat more affordable than ARD’s. What problem is hard to decide?
What procedure should be used to make a rational decision? Explain.
Step by Step Answer:
Applied Statistics And Multivariate Data Analysis For Business And Economics
ISBN: 9783030177669
1st Edition
Authors: Thomas Cleff