Conduct a strategic analysis using macroeconomic forces (PEST factors) and industry forces (Porter's Five Forces) for British

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Conduct a strategic analysis using macroeconomic forces (PEST factors) and industry forces (Porter's Five Forces) for British Airways.

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Auditing Assurance And Risk

ISBN: 9780324313185

3rd Edition

Authors: W. Robert Knechel, Steve Salterio, Brian Ballou

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