Consider the strategic positioning strategies described in this chapter. Discuss how the auditors might alter their audit

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Consider the strategic positioning strategies described in this chapter. Discuss how the auditors might alter their audit approach to account for the company's particular differentiation strategy. Consider both strategic and process issues.

- Signet (which operates under Signet Jewelers in the United Kingdom and Kay Jewelers in the United States) utilizes a differentiation strategy.

- Tiffany \& Co. utilizes a differentiation niche strategy.

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Auditing Assurance And Risk

ISBN: 9780324313185

3rd Edition

Authors: W. Robert Knechel, Steve Salterio, Brian Ballou

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