Examine Figure \(2-3\), which depicts a generalized overview of the risk management process observed in practice. Using the figure for guidance, beginning with "risk assessment," describe how you believe this process operates for Amazon when addressing the risk that Barnes and Noble will be able to utilize its retail stores to gain a competitive advantage in marketing its web site.

Figure 2-3

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Financial Reporting Safeguarding of Assets Operations Control Environment Risk Assessment Control Activities Information and Communications Monitoring! Compliance Functions Units